The Frequency

Kathy Sacks joins Kate King and the beni.fit team as a partner

You know when you meet someone and you just know you are going to do great things together? That sense of connection and the ability to create wonder and change? A kindred spirit that is grounded in a human experience where actual sparks happen!

That’s how I felt when I met Kathy. We met many years ago. And if you’ve never felt that, welcome to why are are all about bringing change to honor your human!!

Kathy joins beni.fit as our partner of strategy, expanding the reach of the brand and the value we drive for forward thinking companies.

With a long career in building purpose-driven ventures, Kathy is a serial entrepreneur and experienced marketer. Best known for her work having launched four businesses, with one exit. Through COLEAP, a coaching and consulting company, she helps people and companies unlock their potential, with a focus on brand, leadership and customer acquisition. She advises founders and executives in growth strategies and leadership.

Most recently, she was VP Marketing and Communications at Infusionsoft, now known as Keap, where she helped grow sales from $5 MM to $60+ MM and launched a NY Times bestselling book.

Previous to that she led marketing for iLinc, a publicly-traded web conferencing company. Prior to that, she founded a boutique communications agency helping venture-backed tech companies grow market share through the power of story. Kathy led bizAZ, a business media company she co-founded with her husband Brian, later selling the leading magazine and events brand to publicly-traded Gannett. She also launched TechConnect, the first magazine covering tech in Arizona in her role as VP Marketing for the AZ Technology Council.

Kathy’s been named a Top 20 Women to Watch by the Sales Lead Management Association and has been featured in the NY Times, Entrepreneur and MarketingProfs. She’s been named one of the top people to follow on Twitter by bestselling author and tech investor Gary Vaynerchuk.

“The workplace is changing. What people want and need is different. Over my career I’ve had the privilege of being part of building great culture in each endeavor, learning what works and what doesn’t with each experience. The timing is now for leaders to be focused on the human–the individual–and find ways to help them bring their best everyday multiplies performance and company value. That’s the game changer,” explains Kathy. “I believe the time is now to scale wellness in the workplace. Kate is an experienced global leader and a great entrepreneur with big vision. Together with Ash, they represent the future, and I’m eager to realize the mission together.”

Kathy is based in Phoenix with her husband and two daughters and can be found online at Twitter @kathysacks and Instagram @kathysacks or blogging about entrepreneurship and leadership at KathySacks.com.

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