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5 Examples of Employee Benefits That Align With Company Purpose

5 Examples of Employee Benefits That Align With Company Purpose

Employees are familiar with the mainstream benefits every company is expected to have.

Health care. Vacation. Performance bonus. Paid sick days. 401k. You know, the standard benefits.

What about the employee benefits that align with a company’s purpose? What are some examples of companies who are offering benefits to their employees that support and accelerate their main reason for being in business?

Here are five examples of employee benefits that align with company purpose.


examples of employee benefits

Purpose: Belong Anywhere.

How does AirBnb back up it’s company mission to help create a world where you can belong anywhere and where people can live a place, instead of just travelling to it?

Employee Benefit: Employees receive an annual stipend of $2,000 to travel and stay in an Airbnb listing anywhere in the world.

Why We Love This Employee Benefit: What better benefit than to enjoy your own company product?

What Can Your Company Do: Ask yourself the question, “How can employees use the products and services we offer?”


employee benefits company purpose

Purpose: Inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.

How does REI support it’s purpose through employee benefits? Two words: Yay Days. With Yay Days, REI employees get paid time to go out and play.

Employee Benefit: Every REI employee gets two Yay Days a year — each one a chance to try something new, challenge themselves in a favorite activity, or work on an outdoor stewardship project. Yay Days help REI employees reconnect with the outdoors and prepare them to deliver great knowledge and service to customers. In the first Yay Day period, nearly 75% of all REI employees took advantage and got outside, doing everything from building trails to running marathons.

Why We Love This Employee Benefit: It wouldn’t be right to sell outdoor products and not get to experience the outdoors.

What Can Your Company Do: Ask yourself the question, “How can employees experience what we stand for?”


employee benefit days

Purpose: To innovate the sport of snowboarding and pioneer new ideas and ideals.

REI gives Yay Days. Burton? Snow Days.

Employee Benefit: Employees receive season ski passes and “snow days” to hit the slopes after a big snowfall.

Why We Love This Employee Benefit: Who wants to fight through the snow to get to work when your company sells snowboards you can use instead?

What Can Your Company Do: What membership perks support your purpose?


Purpose: To give everyone the power to create and share ideas and information instantly, without barriers.

Twitter is well-known for top of the line employee perks that the rest of us regular employers wouldn’t imagine providing. I don’t know about you, but perks like three catered meals a day or on-site acupuncture probably aren’t going to be implemented anytime soon at However, Twitter does offer one lesser-known perk that supports it’s mission.

Employee Benefit: Improv classes.

Why We Love This Employee Benefit: Isn’t Twitter all about improv?

What Can Your Company Do: If there was a skill your employees had that would make them slightly better at their job, what could you offer to hone that skill?

Walt Disney Company

Purpose: To be one of the world’s leading producers and providers of entertainment and information.

Employee Benefit: Employees, their friends, and family enjoy the “Happiest Place on Earth” as much as their visitors by offering free admission to its parks.

Why We Love This Employee Benefit: Have you seen how much it costs to get into Disneyland?

What Can Your Company Do: Are there elements of your products and services that employees can utilize at little to no cost to you?

What examples of employee benefits do you have that aligns with a company purpose? Share your ideas with us and we’ll also include them in our post.

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